Levi’s rounded up a big group of skate media heads to let us check out its 2014 skateboarding collection last friday at ‘Biebel’s Park’ in North Hollywood. They had a taco cart and a frosty cooler full of St. Archers for us while they gave a presentation on the apparel and showed us a new edit featuring Josh Matthews and Sebo Walker, and the documentary of the skatepark Levi’s built in India. After that, we got to hand pick our own dungarees and fleece sweatshirt and shred the park while Tommy Guerrero spun 45s on the turntables. It was a hell of a way to spend a Friday in LA, and the gear is quality stuff as you’d expect. We all reconvened later that night at Pizzanista for a pizza party to close the night. Thanks Levi’s!
Photos and words by Blair Alley