Words and photos by JoeFace
Last night Oakley had a launch party for its new global marketing campaign, Disruptive by Design at the Red Studios in Los Angeles. Oakley prepared a visual experience that took guests through its past, present, and what we could be looking forward to in the future. Oakley CEO, Colin Baden, also gave us a glimpse into the mind of Oakley Founder Jim Jannard and his vision for his company and direction. Oakley plans on releasing a new form of technology only seen to us before in Iron Man, a lens that responds to your environment and gives you the digital data as you move through life. Should be pretty interesting to see where they take this.
Peep a gallery of photos from the night, and check out the TWSBiz article.