After almost a year of secrecy and speculation, Paul Rodriguez officially announced he was starting his own brand, Primitive skateboards. The only skater of his generation to make our Top 30 Influential Skaters Of All Time, lets head back to 2002 and his In Bloom part which would still be seismic if he dropped it today.
Nick Tucker has been down with Primitive for days so it wasn't a huge surprise to see him announced as the second piece of the Primitive puzzle. Here's a remix of his savage Pain Is Beauty part.
Paul has been backing Carlos Ribeiro forever and made him the third piece of the puzzle, its easy to see why from this clip for Independent Trucks.
Ever trip out on how Paul manages to perform on TV for the Street League contests in front of all those people? I bet his dad doesn't! Paul Rodriguez Sr dropping hammers in San Quentin jail.
Normally I'd close out with an up to date P-Rod part, but I think that his part in Yeah Right is one of the most underrated of all time and it's 11 years old and dropped a year after that In Bloom part! Get inspired to be inspiring: