i.e. Premieres At Cool New Venue

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Encinitas, California’s La Paloma Theater, which has hosted more than its share of video premieres in the last decade, is officially out of vogue now that TransWorld has re-introduced another North County San Diego venue with the premiere of i.e. The Carlsbad Village theater introduced the world to videos by Planet Earth and Invisible, but has been overlooked by marketing scouts for the past few years. The success of the i.e. screening will surely change that.

The 290-capacity theater sold out for both showings of Jon Holland and Greg Hunt’s debut creation, with several people being turned away. While the duo edited TransWorld’s “best of” video, Anthology, i.e. was their first crack at creating a film from concept through editing on their own since former video director Ty Evans left TransWorld earlier this year to produce independent projects.

i.e. features the talents of Mark Appleyard, Diego Bucchieri, and Daewon Song, with appearances by Rob Dyrdek, Caine Gayle, Anthony Pappalardo, and many others. In a format similar to previously acclaimed TWS videos, i.e presents craftily edited parts that highlight each skater’s abilities. The skate footage is framed by interviews and candid clips that also relate some personal information–some of the personality behind the technique.

Shortly after the screening, Skateboarding.com caught up with directors Holland and Hunt, and asked them about the months-long project that had been completed literally just hours before.

What were you hoping to do with this one that was a little different from the ones before?

Holland: Just keep it progressive, always improve artistically, and just present skateboarding in terms of where it’s going and what’s going on with it. We try to not make it look gimmicky. We try to keep it as real as what is actually going on out there. These guys are out there trying to make a living doing this. We try to show some personality of the skaters, too–aside from what you might read about them. You get to hear what they have to say. That’s what really makes a video–what sets it apart, because everybody’s got tricks.

Hunt: For me, just getting it produced and done was such a big learning experience. One theme of the video was overcoming the adversity, what it is that keeps you going. In everyone’s part they talk about it. Diego talks about trying and trying tricks, or Daewon says that there’s nowhere to skate so he builds his own stuff, or Dyrdek built his own skatepark.

Are there any parts of this video that you think are really different from previous videos?

Hunt: Diego’s part, for sure. Right in the middle there’s a big break that’s all 16mm lifestyle stuff of him, just cool looking shots that express kind of who he is with a couple tricks, whereas Daewon’s part is pretty straightforward.

Any unique experiences out on the road?

Holland: There are a couple things on different levels. Definitely Matt Mumford falling and hitting his head. Something like that is just so scary, with the way skateboarding is getting. On that level, that is such a shocking thing. Aside from that, we had one day to get a photo for the box. We went out with Diego and he didn’t know we needed the photo that night. It turned out to be his last trick in the video. It just all worked out–we went there, he did it, we got the photo, and we laid out the box the next day. Some things just work out like that. When the video was mastered, there was a wrinkle on the tape. That gave us a whole extra day to work on it, and it really made such a huge difference. We changed the segue-ways, having one part flow to the next without it being an abrupt cut. That’s something that was missing, and we were noticing that when we were mastering the first version. By God’s grace or whatever, we had another day.

Hunt: I think every viideo is really different. With this one, going to Europe for ten days was really crazy: Madrid, Barcelona, and Paris with Diego Bucchieri, Mike Carroll, Anthony Van Engelen, Scott Johnson, Keith Hufnagel, and Reese Forbes. Carroll needed stitches and this doctor came to our hotel in Madrid, Spain at three in the morning. She stitched him and she left, then he got up to go to the bathroom, and his knee literally exploded. There was blood on the ceiling.

Was the trip stressful, or the other way around?

Hunt: For me it was full stress–I didn’t really enjoy much of it at all. Until the end, it was super stressful.

But you got it done.Hunt: We got it done.

Click here for a Quicktime video clip