Our good friends at Sole Technology (home to etnies, eS, Emerica, and Altamont) brought us, and the rest of the skate mags and skate media guys, up to Lake Forest, CA for their now-turning-into-an-annual Media Day. They basically give us a run down what’s new with the brands, what new pro models are coming out (like Kyle Leeper’s and Bobby Worrest’s new shoe, and a new Reynolds chiller shoe), a look into the technology behind their shoes in the STI Lab, and the official unveiling of their awesome new TF.

Check the photos from Sole Tech headquarters and all the mayhem in between.