adidas Skateboarding and Magenta Collaborates for Second Collection

adidas Skateboarding and Magenta Skateboards announce their second footwear and apparel collaboration. Since their formation in 2010, Magenta co-founders Vivien Feil and Soy Panday have carved out their own space in skateboarding.

Rooted in skateboarding's heritage, as well as their Parisian perspective, the adidas Skateboarding x Magenta capsule puts a new lens on football, court, and track staples through original art direction and color palate. Functionality, adaptability, and attention to detail are central to Magenta's vision and with adidas Skateboarding's own legacy as the canvas, each piece is a testament to premium design and artistry.

To further illustrate the commingling of the brands' aesthetics and ethos, adidas Skateboarding will be releasing Boulevard Magenta – a video that documents adidas Skateboarding Pro team rider Günes Özdogan and Magenta skaters Joffrey Morel, Thomas Vigne, Glen Fox, Vivien Feil, and Soy Panday skating through the streets of Paris, showcasing their artistic and thoughtful approach to skateboarding.

The new adidas Skateboarding x Magenta collection will be available only through specialty retailers in the U.S. and the adidas Skateboarding website starting September 16.