Following a successful collaboration in 2015, adidas Skateboarding partners with Harlem born hip-hop creative A$AP Ferg for its second collection. Inspired by the mismatched style and creativity from the youth in inner-cities, Ferg draws similar parallels from his own experience growing up in New York City, creating unity and celebrating the determination to overcome adversity. From the contrasting clothing style worn by nomadic youth to mashup of genres, the adidas Skateboarding x Trap Lord collection bridges the gap between skate culture and hip-hop.
"I love working with adidas Skateboarding because I get to connect with a lot of cool kids and get involved in the culture. I'm excited about the new Trap Lord collection because we added a lot of elements into it," says A$AP Ferg on his second collection collaboration with the brand.
Adds A$AP Ferg, "The Matchcourt is one of the dopest skate silhouettes. I chose the Matchcourt model because of the comfort it provides. I kept it traditional to the first adidas Skateboarding x Trap Lord shoe design by featuring the lyrics to ‘Strive’ with Missy Elliot – one of my favorite songs from my debut album Always Strive and Prosper.”
Along with the collection reveal, adidas Skateboarding and A$AP Ferg drops the official music video for “Nandos" from the rapper's new critically acclaimed mixtape, Still Striving, which is the follow up to his sophomore album, Always Strive And Prosper. Set in an eerily abandoned school, Ferg delivers a compelling narrative to a group of wayward youth, cut between flashes of performance and skateboarding.
The adidas Skateboarding x Trap Lord is comprised of several adidas heritage classics – emblazoned with artwork and branding created by A$AP Ferg – calling back to the historic connections between skate, sport, and hip-hop. The collection includes a pair of customized Matchcourt shoe, a windbreaker jacket, a pair of fleece pants, a jersey, a t-shirt, and a cap.
The latest adidas Skateboarding x Traplord collection will be available only through specialty retailers in the U.S. and the adidas Skateboarding website starting September 5.