ASR Back2Skool

Mini So Cal trade event held to bridge gap between Spring and Fall mega shows.

The inaugural ASR BACK2SKOOL Show concluded Wednesday as ASR’s newest addition to the trade show calendar. Held March 19-20 at the Waterfront Hilton Beach Resort in Huntington Beach, the 2002 ASR BACK2SKOOL Show was ASR’s first response to the action sports and youth lifestyle industry’s demand for a focused fall-buying event.

The kick-off show featured 97 of the industry?s premier brands and drew 406 retail buyers, with over 70 buyers attending from outside California including 24 international attendees from Australia, Brazil, Canada, Colombia and Chile. An invitation-only event, invited manufactures requested the attendance of premier accounts.

V.I.P. retailers in attendance praised the writing-friendly format and brand mix. “We got 75 percent of our business done in two days,” said Alex Juelle, retail storeowner for Bora Bora of Puerto Rico. “ASR got the right vibe.”

“I was booked up all day,” added Bobby Abdelfattah, owner and buyer for Jack’s Surfboards of Huntington Beach.

To complement the productive and relaxing vibe of the BACK2SKOOL show environment at the Hilton, Reef, Hurley, ESPN, Fender and Bierbitzch Pilsner hosted the ASR BACK2SKOOL Taco Tuesday Party at Duke’s of Huntington Beach after show-closing on day one, and the party was just about the perfect industry gathering. Reef CEO Fernando Aguerre ran through the bar distributing a Brazilian potable called Caipirinha, Rio’s most famous concoction. He also had a little help from the Miss Reef Girls who shared in distribution duties. Hurley brought the live music entertainment of White Buffalo and Triston Prettyman, which kept everyone in great spirits. The Bierbitzch flowed like pilsner, and ESPN raffled off tickets to this year’s Action Sports & Music Awards to be held April 13 at the Universal Amphitheater in Los Angeles.

ASR announced during the show its plans for the 2003 ASR BACK2SKOOL Show scheduled to be held March 11-12 at the new Hyatt Regency Huntington Beach Resort & Spa Resort currently being built adjacent to this years venue.

Total Booths: 117
Square-footage: approx. 7,500 square feet
Total Exhibiting Brands: 97
Total Attendance: 849
Total Buyers: 406
Total Exhibitor Attendees: 351
Total Media Attendees: 54
Total Guests: 38

Island Snow (Hawaii)
Urban Outfitters (Pennsylvania)
Bora Bora (Puerto Rico)
Fast Forward (Texas)
Zumiez (Washington)
Sunsports (Ohio)
Pacific Wave (Colorado)
Villains (San Francisco)
Fred Segal
Z.J. Boardinghouse
Atomic Garage
South Coast
Jack’s Surfboards

ASR Future dates are as follows:

2002 San Diego ASR Trade Expo — Sept. 5-7 — San Diego, CA.
2002 Atlantic City ASR Trade Expo — Sept. 25-27 — Atlantic City, NJ.
2003 Long Beach ASR Trade Expo — January 23-25 — Long Beach, CA.
2003 BACK2SKOOL Show — March 11-12 — Huntington Beach, CA.