HUF releases its Fall 2016 video and lookbook featuring Peter Bici, Mike Hernandez and Pretty Sick band member, Sabrina Fuentes.

Set in New York City, the video lookbook builds upon HUF's skate origins reflecting downtown city streets, and introduces an athletic-inspired, technical concrete-print story that captures skateboarding and its urban landscape. Collegiate Americana further converges with East Coast military academy tradition on classic varsity garments and easy-to-wear pieces featuring tactical ops tonal muted camo prints.

To round out the season, HUF continues to collaborate with long-standing skate friends. A partnership with Chocolate Skateboards celebrates "Forever," commemorating the legacy of Keith's longtime friend Keenan Milton through a capsule collection. HUF also teams up with photographer Giovanni Reda to introduce a photo-tee series.

Bridging skateboarding and Americana influences, the HUF Fall 2016 collection offers long-lasting products of superior craftsmanship.

HUF's Fall 2016 Collection retails from $8-$120 and drops July 14th at the HUF online store, HUF Los Angeles, and HUF retailers worldwide.