ASR Calls It Quits, Crossroads Will Go On

As reported on

The twice annual Action Sports Retailer Convention that has called San Diego home for at least 20 years is calling it quits, citing difficult economic times.

An official with San Juan Capistrano-based Nielsen Expositions, which oversees the trade show, informed the San Diego Convention Center Tuesday of its plans.

"Unfortunately due to the difficult economic environment and the consolidation in the action sports industry, Nielsen Expositions have decided to suspend the production of both ASR events in San Diego indefinitely," wrote Lori Jenks, vice president of operations for Nielsen Expositions.

The trade show, which twice a year features the latest in surf and skatewear trends, had suffered in recent years a drop in attendance as the recession took its toll on discretionary spending.

According to the Convention Center Corp., ASR's two shows this year drew a total of roughly 22,000 attendees, generating $20 million in economic impact.

Thankfully, the grass roots skate-only Crossroads Retail Show will go on. Jeff Dickson and Jamie Thomas posted this encouraging letter here.