AST AND NBC ANNOUNCE ACTION SPORTS EXPANSION INTO CHINA
AST China Skateboarding Event Set for Beijing in April, 2008
NEW YORK — October 29, 2007 — The AST (Action Sports Tour) announced today its first international expansion effort with the creation of an AST China event, a global skateboarding competition scheduled for Beijing in April 2008. The AST is the recently launched, umbrella and global brand and organization of the AST Dew Tour. The AST Dew Tour, now in its third year, has five, June-through-October, USA tour stops, featuring skateboarding, BMX and freestyle motocross competitions. Wade Martin, President and General Manager of the AST, and Zhou Qiang, President of Xingyi, made the announcement.
This first AST China event represents an alliance between the AST, owned by NBC Universal, and Beijing Xingyi New Media Investment Company, the corporate entity of the China New Media Zone in Beijing’s Daxing District. An official signing ceremony recently took place in Beijing where Gary Zenkel, President, NBC Olympics represented AST and NBC Universal and Cao Hui, Chairman of Xingyi, represented Xingyi and the China New Media Zone. Leaders from Beijing City Government, The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) and Daxing District also presented at the ceremony.
The first AST China event will feature Skateboarding Vert and Skateboarding Park competitions involving the world’s best skateboarders who will qualify for AST China based upon their 2007 AST Dew Tour performances and point standings. In addition, Chinese and other Asian skateboarders will earn the right to compete against the international stars by qualifying from a Chinese qualifying tour that will be conducted by Xingyi and the China Extreme Sports Association.
International competitors for the first AST China event will be determined based upon the 2007 AST Dew Tour points standings for Tour skateboarders that concluded last week in Orlando at the PlayStation Pro event.