Chocolate Web Site, PJ & Sheckler Win, Make A Wish

The Chocolate Skateboards site has been updated with a bunch of new goodies in all of the sections. Have a look.

P.J. Ladd Wins Eric Koston’s éS Game of SKATE

éS Footwear’s own P.J. Ladd took home the big $10,000 check at the end of Eric Koston’s éS Game of SKATE this weekend at the Action Sports Retailer trade show in San Diego!

The second day of ASR kicked off with the Amateur National Championships of the éS Game of SKATE, including the top 13 winners from across the country, who were flown in for the weekend to compete for the Wild Card spot in Eric Koston’s éS Game of SKATE. The winner, Orlando, Florida’s A.J. Burnett, was then seeded into the first spot in Koston’s Game.

The trade show slowed down for two hours as more than 2500 spectators watched as the 64 pro skaters in the Game of SKATE went head-to-head to narrow the field down to the top 32, then the top 16 skaters. Young ripper A.J. Burnett was still in there for round four, having beaten such notables as Stefan Janoski and Rodrigo Tx. in earlier rounds! It took top four finisher Chris Haslam to take out A.J. in the fourth round. Not bad for an unsponsored amateur skateboarder!

The top four skaters were Haslam, Javier Sarmiento, Eric Koston, and P.J. Ladd. Javier was a top six finisher at Koston’s Game of SKATE last year and was back in the Semi-Finals once again–this time facing P.J. Ladd–in what many in the crowd claimed was the best match-up of the day.

As the game drew to an end, Eric Koston took out Chris Haslam to set up the ultimate match: P.J. Ladd vs. Eric Koston. After getting the first letter on P.J., Eric slowly took on letter after letter, as the two battled it out in a smile-fest that had the crowd in a fun-filled daze of amazement. Since both skaters are crowd favorites, everyone was rooting for one of them. The bets were flying, and more than a few lost as P.J. eventually took Koston out.

Ryan Sheckler Takes 1st Place at the LG Action Sports Championships

This past weekend, etnies’ own 14-year-old phenomenon Ryan Sheckler took home $30,000 — his richest win to date.

Since Ryan hit the record as the youngest skateboarder to win a pro skateboarding contest with the 2003 Slam City Jam, he’s been on a rampage, winning the Triple Crown (New Jersey), Gravity Games and the X Games in 2003.

The story was no different on September 12, 2004 at the LG Action Sports Championships in Pomona, California. In front of thousands, Ryan out-skated such veterans as Fabrizio Santos, Dayne Brummet, Chris Senn and many others to place 1st, bagging the cool $30,000 prize.

His winning run included a gap to krooked grind on a handrail, a lipslide down another rail and a crooked grind down a monster ledge!

etnies would like to congratulate Ryan on his 1st place finish and earning part of the cost of his upcoming first car–a Range Rover.


This NOVEMBER 6th we’ll be having the eighth annual Texas Skate Jam benefiting The Make-A-Wish Foundation!

Please inform as many people as you can…..SPREAD THE WORD MAN! Once again, it will be held at South Side Indoor Skatepark in South Houston.  Thomas Mixon has given it to us for free for 2 days (Friday to let the guys get used to the park and Saturday for the event).  That’s a lot of revenue to give up for a skatepark. South Side is located by HOBBY AIRPORT (HOU is the airport code)!! Not Bush (IAH).  Or just drive out here!

Sponsors? Well, Adio Footwear, 411VM, HURLEY and Spitfire are already on board if you interested my contact info is below. 


In the previous 7 years of the event, we have raised over $140,000 with the help of only the skateboarding industry.  No “corporate sponsorships, like soft drinks, Office Depot or other wise.  All that from skate based sponsorship money & ticket sales!  Majority of the money raised has been from the ticket sales over the years, almost $990,000 alone.  Adio & Hurley have donated large sums of CASH and sent a team; their money is part of remaining cash from the $140,000, along with a few others from earlier years. There has been money raised by auctions at the event as well.

The key to success has been the skaters and their sponsors.  If it wasn’t for the skaters coming out and performing for the kids there wouldn’t be any money to donate. 

All money raised has gone to Make-A-Wish every year (100%).  South Shore & Thomas Mixon (South Side owner) have picked up the tab for the majority expenses over the years except for a few promotion things at the event.  Spitfire has paid for a mechanical-bull and dunking booths over the years.  Tony Hawk Shoes/Activision paid for a TV & Playstation 2 to be given out from a contest on THUG last year.  But, that’s not where the giving stops. 

Skateboard industry sponsors such as yourself (if you are one) have paid a big chunk of the expense in this endeavor! Their/your share in this is by sending product (stickers, decks etc.) and/or by getting the skaters here!!!  Many thanks go out to everyone and I’m here begging again. 

The event is going to be for only one day this year and the price of the ticket is going up to $25. This is so that a bigger venue isn’t needed.  Plus it will make it more interesting to the public (benefiting for team managers & sponsors too).  A bigger venue would cost money that otherwise goes to Make-A-Wish.  So, instead of spreading it over two days like in the past we raised the price, increased the amount of tickets sold (only 100 more) and the length of the event from 10am to 8pm (stuff going on all day).