DC’s new Rob Dyrdek Website

DC just launched a Rob Dyrdek minisite. Here’s the press release…

We’ve already announced that it’s in shops, and we’ve already given you a look at the product, but head to dcshoes.com right now to check out The Rob Dyrdek, the completely redesigned pro model from the long-time DC team member. The new minisite we’ve created at dcshoes.com has everything you need to know about the Rob and his 13th signature model from DC.

There are two versions of The Rob Dyrdek — the limited version with Super Suede"¢ and really clean aesthetics is reserved strictly for skate shops. Both versions however will surprise you if you think you know what a Dyrdek shoe looks like. This pro model is a departure from the cross-trainer style Dyrdek has designed in the past, and is built for one thing: skateboarding.

“For me it’s sort of a rebirth of my very first shoe, only a modernized version, said Rob. “It’s funny how easy it is to over-design a skate shoe. The perfect skate shoe is really a simple concept that has not changed for over ten years, it’s only been refined.