On August 1st, 2009, Element will release MAKE IT COUNT – The Element Story.
MAKE IT COUNT showcases Element's defining moments and will delve into it's compelling story. From it's humble beginnings, to a forward thinking global brand.
The full length film will release for free on the Element site. Leading up to the release, a specially devoted blog will be updated with out-takes, archived footage and more.
More info and official trailer at http://www.elementskateboards.com/makeitcount/