Meet The etnies Skate Team At An Exclusive Rider Signing And Follow etnies Behind The Scenes On Twitter Throughout The Weekend

Lake Forest, CA – The countdown has begun to the second annual premiere skateboard contest of the year: The Maloof Money Cup, a three-day, five event U.S. Skateboarding Championship and festival that will take place from July 10-12, 2009 at the OC Fair and Event Center in Costa Mesa. As a presenting sponsor, etnies will be in the mix of it all, covering the tricks going down, team rider activities and all the behind the scenes happenings.

In between the action, the Maloof Money Cup Festival Village will host an exclusive autograph signing with the etnies Skate team including Ryan Sheckler, Mikey Taylor, Sean Malto and Devine Calloway at 1:30 p.m. on Saturday. etnies will also give fans a chance to create picture perfect posed moments skating the LA City College rail at the etnies Photo Wall, spin the etnies Wheel of Prizes and buy contest t-shirts only available on-site during the weekend.

The etnies crew will also be tweeting along on Twitter with up to the minute action, come follow along to your favorites:

·– Follow all the insane tricks the riders are throwing down, and have chances to win etnies shoes by answering etniesskate tweets and challenges at the Maloof Money Cup.
·– etnies Marketing Mastermind and S.P.O.T. Party Team Member Don Brown will be covering the contest and everything in between including his crazy antics.
·– etnies' own Mark Waters will be the official Master of Ceremonies and he'll be tweeting about all the event happenings.
·– For music and band info, celebrity sightings and event exclusives follow etnies culture.

To get a sneak peak of the brand new etnies TV commercials that will air during the Maloof Money Cup TV show on NBC and MTV 2 later in July, visit today to see Ryan Sheckler's huge COSTCO kickflip and backside flip down a Big 7 in Barcelona.   The Maloof Money Cup will be airing on NBC July 19 at 11 a.m. Pacific Time/2 p.m. Eastern Time and on MTV 2 July 22 at 6:00 p.m. Pacific Time/9:00 p.m. Eastern Time.  For more details on the event, visit