G-Shock To Launch New Signature Model Watches

G-SHOCK, manufacturer of the Toughest Watch in the World(tm), is now going athlete-specific with the launch of three signature models to add to their collection. G-SHOCK skateboarding team members Steve Caballero, Omar Hassan and Willy Santos combine their personalized custom artwork, color schemes and signature with the resilient and newly redesigned G-SHOCK G-LIDE models.

The signature series is designed to bring the consumer closer to their skateboarding idols who are among the best professional athletes in the world. Fusing cutting-edge graphic designs with its counter-culture skateboarding athletes creates a dynamic that is unique to the G-SHOCK watch and lifestyle vision.

The Steve Caballero signature model features his trademark dragon symbol and is done in black and red. “I picked the dragon symbol that a friend drew for me since it’s been with me throughout my skateboarding career. It’s what I’m known for,” states skateboarding legend Caballero. Steve was born in 1964, the Year of the Dragon and since the watch is part of G-SHOCK’S 2000 series (also the Year of the Dragon), Caballero felt it was apropos to use the symbol once again.

The Omar Hassan signature model is donned in orange and black and displays his O-H symbol graphic that Omar has also used on his signature model skate decks. As a supporter of G-SHOCK since his early years, Hassan couldn’t have asked for a better honor. “I’m proud to be a part of a team in which I’ve worn their product since I was young,” says Hassan.

The Willy Santos signature model is designed in metalic silver with light blue accents and dons Santos’ trademark ‘Saint’. “Santos means ‘Saint’, and the symbol is designed to look like a saint. When I was a little kid, my dad used to draw this symbol on our belongings so we knew they were ours,” says Santos. “It’s only fitting that I put this symbol on my signature G-SHOCK. I also use it on my signature shoe. I’m just stoked to have been chosen and I can’t wait for it to come out,” adds Santos. Santos’ super tech street skating skills definitely puts him on higher ground for this saint-hood status.

“We’re so proud to have three great team riders design three amazing watches. It’s so awesome,” says G-SHOCK Marketing Director Jeff Powers. “We hope their fans enjoy these watches as much as we do.”

The G-SHOCK signature series includes:
* Shock Resistant Housing
* Electro-Luminescent Backlight that displays each athlete’s custom symbol
* 200M Water Resistance
* 1/100 Second Stopwatch
* Low-Temperature Resistance
* Multi-Function Alarm
* Auto-Calendar
* 12/24-Hour Formats

Each watch features the athlete’s personalized signature on the back of the housing, giving each watch the rider’s stamp of approval. The G-SHOCK signature model series is available at The Watch Store, select skate/snow/surf shops, and online at www.gfactory.com. The suggested retail price for each watch is $110.