Dr. Timothy Leary and many other scientists, gurus, writers, and philosophers were calling for immortality in the early 70s. Adopting the Jehovah's Witness' slogan, “Millions now living may never die,” they waged a war against death. They intended to at very least stave it off for a while–maybe a good 200 years.
A longevity pill was the goal. They rationalized that one of the chief benefits to having humans live hundreds of years longer would be to force them to deal with social and environmental issues. They couldn't just abuse, profit, and die. Rather, they'd have to stick around to see the results of their misconduct, and would most likely care more for the Earth and their fellow human beings.
It looks as though the longevity pill didn't work out, and the many environmental and social problems are still not taking care of themselves. But as we prepare to enter the new millennium, some in the skateboard industry are rising to the occasion.