Industry News of the Week, December 20


411 Productions and 1212 Records are breaking ground in the action sports world. On February 11, 2003, 411 Productions and 1212 Records will release Chad Muska’s debut album, MuskaBeatz, to skateboarders and hip-hop fans around the globe.

Several years in the making, MuskaBeatz has evolved from idea to album after recording sessions in New York and Los Angeles. Producer and professional street skater Chad Muska assembled a crew of legendary and infamous hip-hop emcees to manifest a compilation of sounds never before captured on one album. MuskaBeatz features original beats created by Chad that lay the foundation for lyrics written and performed by:

The Blast Master KRS-ONE, The Diabolical Biz Markie, Afrika Bambaataa, Ice-T, Grand Master Melle Mel, Guru of Gang Starr, Flavor Flav of Public Enemy, Raekwon and U-God of Wu-Tang, Special Ed, MC Lyte, Jeru the Damaja, and Prodigy of Mobb Deep.

One by one these artists walked into the SoHo Grand Hotel, wrote, performed and recorded their tracks with Chad in his mobile hotel room studio. The innovative studio created a raw sound giving this record an urban flavor that all of these true hip-hop emcees deserve.

With his accomplishments in skateboarding, Chad has built an army of fans around the world. Chad credits much of his success in skateboarding to his influences of music and culture. The release of MuskaBeatz marks a prominent step in Chad’s career; a point where he can give back to skateboarding a little of what skating has given him. “When Chad first told me about the line up on the album I was impressed,” said Josh Friedberg, Co-Founder, 411 Productions. “When he played a couple of the rough tracks for me, I knew we (411) wanted to do anything we could to promote the project. I’ve been hooked on hip-hop since the first KRS tape I bought in ’88, and it’s an honor to be able to support some of the true hip-hop pioneers that Chad has assembled on this album.”

In a historic move for the hip-hop community and the skateboarding industry, Chad Muska has partnered with 411 Productions to release 1212 Record’s MuskaBeatz for sale only in skateboard shops. “411 is excited by this opportunity to support an amazing product, skateboarding and our skateboard shops all at the same time,” David Brooks, 411 Productions.

The relationship between skateboarding and hip-hop is undeniable. “…skateboarding is hip-hop’s official sport,” claims KRS-ONE. With the release of MuskaBeatz only in skate shops, “the skateboard industry will benefit from the love of the hip-hop community, and the hip-hop community will benefit from millions of skateboarders influenced by this music,” explained Chad Muska.

To get your copy of MuskaBeatz, storm into your local skateboard shop on February 11, 2003. To learn more about MuskaBeatz visit and


DATE AND TIME: Friday, January 24th, 2003, 7PM-12AM
ENTRY: Open, Pro
FORMAT: Park Slalom
LOCATION: SkateLab Skatepark
ORGANIZER: Black Leather Racing
SPONSORS: Deathbox Skateboards, Osiris Shoes, Gravity Boarding Company,RedBull
ENTRY FEE: $20.00 (Limited to first 60 contestants only)
CONTEST INFO: Deathbox Expression Session II Park Party and Pro ParkSlalom Event

This event will be held during the January ASR tradeshow weekend on thenight of Friday,January 24rth, 2003 from 7PM – 12AM.

ENTRY FEE: Entry fee is $20 per racer. Due to time restrictions,registration is on a first come, first serve basis- Limited to the first60 racers who show up and throw down the $20.00 cash only entry fee.Absolutely NO exceptions.

PRIZES AND AWARDS: Cash prizes, plus trophies will be awarded to the topthree places; (moneys from all entries will be used for top 3 places).Ribbons, and or medals will be awarded to places 4th through 10th.

THE COURSE: The course will be fast, dangerous, challenging, anddiverse. It will merge many disciplines of riding including slalom,street, obstacle, bank, and vertical. There will be 10 to 25 conesplaced strategically throughout the course. You will need a bowl or vertboard set up to be competitive.

PRACTICE: Practice on the course will be open, and will start at 7PMSHARP. Practice will be approximately one hour before the start of therace. Due to a tight time schedule, the race will start at 8PM SHARP.Any practice runs after the announcement that practice is over, willresult in disqualification. Absolutely NO exceptions.

SAFETY EQUIPMENT: Safety equipment is up to the rules and regulationsof the Skatelab facility. Helmets are mandatory. Your race number willbe attached to your helmet. All racers enter this race at their own riskand agree to release Skatelab, Deathbox Skateboards, Osiris Shoes, andBlack Leather Racing of any liability resulting from any injurieswhat-so-ever at this event for any reason.

RACING FORMAT: Each racer will be given two runs. The fastest time,including cone penalties, will be used to determine the victor. Conepenalty and DQ penalty will be established and announced at the racersmeeting before the race. You will be able to push through this course,anywhere you can to increase your speed.

Friday January 24th, 2003:
7:00pm Open Pro practice (One hour)
8:00pm Racers meeting
8:15pm Race Starts
11:15 -11:30pm Race Ends (Hopefully)
11:30pm ? 12:00 am Awards Ceremony / Park Closes

Artist and Skateboarder Ron Cameron is back after a long restful six year retreat in Berkeley and Palm Springs, CA. with a new skateboard company called “STRIKE”. Known primarily as the artist for the 80’s skateboard company Blockhead; he then went on to create art for Acme, Grape Netwerk, World Industries, and Toy Machine to name a few. This six-year constipation of creative ideas will now be unleashed in the form of “STRIKE”. The concept is simple: nonsensical political statements mixed with caricatures (such as the memorable “Nothing Is Cool”). Says Ron: “It’ll either scare the hell out of people or shock a smile, I don’t care… I just hope it adds a little more fun to the skid scene skateboarding, and gives pedestrians something to think about”. A huge part of this skateboard line will be political statement bumper stickers and t-shirts. “STRIKE” will be available for full consumer consumption in February 2003.

Nikita rep. Denise Arnett has expanded her territory tocover the Rocky Mountain region. In addition, Nikita would like to welcomeMary Dang in Hawaii and Christy Metzger and Sara Lindsay, bothin the Mid-West.