TransWorld SKATEboarding Business
August 2002 – Volume 14 Number 1


Biz Buzz, Shoe Box, and Roster Hops
Deathbox takes contests underground, and Australia develops national skate-coaching program.

IASC Update
Surviving the free-market system.

Ten Shops, One Question
What age are the youngest skaters who shop in your store?

Retailer Tips
Suggestive selling can improve your customers’ experience.


Changes In The Competitive Environment?
Maybe. Time to run your business differently? Maybe.

The Success Of Subversion
World Industries maintains a legacy of intrigue.

The Grom Bomb
Kid Contests are building a competitive explosion.

Youth Brigade
Kids are rallying for their own fashion and footwear.

Cover Thy Noggin
Heavy marketing and new laws are boosting the helmet business.

Decks To Scale
Are short dudes getting the short end of the stick?

Start ‘Em Early
Kids get credit with new prepaid cards.

Woodpushers’ Parents
Young skaters agree–a little support goes a long way.

Play Skating
Everyone loves a good skateboard-related toy.

Confectioner Bites Darkstar Graphic
Counterfeit Darkstar graphic found at corner candy store.

Popping Bubbles Of Convention
Giant Distribution’s newest product is soft and chewy.

Airwalk This Way
Tare 7 rejuvenates brand with classic reissues.

Good Vibrations
Growing Illinois skate shop is committed to doing good things.

Rubber, Canvas, And A Little Spit
Classic shoe styles are back from the grave.

Fourth-Annual TransWorld SKATEboarding Awards
They like to party all the time.

Shoe Boxes Brimming With Beanies
A San Diego skateboarder’s business has spread like wildfire.

Extreme Mayor Supports Skateboarding
Louisville, Kentucky’s mayor brings his city a dream skatepark.

Viva La Différence
There’s more to France than a perfect skatepark in Marseille.

Follow The Leader
Tony Hawk’s Pro Skater series continues to break records.

A New Direction For Slam City Jam
The Triple Crown Contest fares well under new management.

Skate Rock, Inc.
A look at skateboarding and music’s undulating love affair.

Skate-Shoe Titan Grows Mightier
Vans buys Pro-Tec.

Crossing Paths
I Path mixes fashion, function, and simplicity, and outlasts the tech look.

To Skate Or Not To Skate
The question is, “What kind of shoes to make?”

ISPO Winter 2002
A skateboarding contest is centerpiece of world’s largest sprting-goods trade show.

Skateboarding Decriminalized
Skaters could soon be free to roll in San Diego.