Living Portrait of Paul Rodriguez

Mountain Dew brings to life Paul’s individual style, personal favorites and insight into how he lives his life, showcasing the “HOW” in a brand new, visually epic iteration of its iconic “This Is How We DEW” campaign. Every aspect of the spot has a backstory that is personal to Paul, visually articulating what makes him unique in both his professional and personal life. For example, Paul’s spot ties in his love of Bruce Lee, hip hop, and interest in acting. All of the details were collaborated on with Paul specifically, and not directed by the brand.