Monday Madness (Sept 13)


DC Shoes, Inc., announced that Stevie Williams is leaving its skate team to pursue other opportunities.  

“Stevie and DC have had a long and mutually rewarding relationship said DC President Ken Block.  “Stevie is a great talent and a great personality.  We really enjoyed having him represent our brand these past 5 years.  We are sad to see him go, and wish him all the best in his new endeavors.

The Azure, which would have been Stevie’s fifth in a long line of successful pro model shoes, will hit shelves in Fall 2004 but will be sold and marketed without any association with Stevie.

Jon Allie on C1RCA

C1RCA recently unveiled a powerhouse of Ams including Lenny Rivas, Windsor James, Tony Tave and Sierra Fellers and announced new pro Jon Allie at the ASR tradeshow in San Diego. 

Also released at ASR is the CC650 Colt Cannon’s first signature shoe and the AL805, a technical version of one of the best selling skate shoes of all time, the AL202. 

DC and Fallen Go Their Separate Ways

DC Shoes has announced it has mutually agreed with Fallen Footwear to discontinue their license arrangement.  Fallen will be moving operations immediately from DC’s headquarters. The move is an amicable one for both parties, stemming from the recent acquisition of DC by Quiksilver, who expressed interest in acquiring Fallen along with DC. Fallen owner Jamie Thomas, however, decided it was best for Fallen to stay independent in order for the brand to retain its direction and identity. Beginning May 2005, Fallen will be sold and distributed through Thomas’ Black Box Distribution.

DC President Ken Block said: “In less than a year, Fallen has come to be recognized as the top new emerging footwear brand in the skateboard industry.  We have thoroughly enjoyed being a part of this company’s beginning and I’m sure that Jamie will be very successful with it on his own.  It has been an inspiration working with Jamie and we completely understand his determination to retain control of the brand. We wish him well.

“I am grateful to everyone at DC as they’ve been instrumental in Fallen’s success thus far, said pro skateboarder and Fallen owner Jamie Thomas. “It’s comforting to know that they’ve offered to extend their footwear expertise into the 2005 Fall/Holiday season. I am also thankful for Quiksilver’s understanding and the effort that they’ve put forth to ensure we experience a smooth transition. Everyone at Black Box is excited and confident to be able to contribute to Fallen’s success and to further strengthen the brand in the skateboarding industry.

Black Box will be hiring a new rep force and sales manager exclusively for Fallen starting November, 2004 for the Fall 2005 sell-in window. DC reps will continue to manage sell-in of Fallen product through Spring and Summer 2005 pre-booking windows.