Nixon is kicking off the 2012 summer season with a big bag of NEW. A new website, a new domain and a new range of watches, audio and softgoods are now live and available on had previously been a government restricted site and was recently secured by Nixon Inc. and redesigned as the new launching ground for the brand.

The newly updated site has one goal in mind: to elevate the user experience. Expanded product photography and video, real-time team and event updates and enhanced customer service are a few of the many upgrades reflected on