Lake Forest, CA. (April 06, 2004) – Come join the chaos on Saturday, April 24 as the Emerica and Pharmacy Boardshop teams, as well as a veritable “who’s who” of skateboarding’s rising stars and legendary luminaries alike, all converge on the high desert for the World Premiere of the new Emerica DVD, Kids in Emerica.

Unlike your average video premiere, this event is being held in conjunction with Leo Romero’s “Going pro!” celebration in the freshly-built and entirely skateable backyard of the one and only Donny Damron, of Pharmacy Boardshop fame. This will be the kick-off skate party of the upcoming Summer season!

“The party starts at 3:00 p.m. and the DVD will begin as soon as it gets dark. There’s gonna be a $1000 Best Trick Contest on Donnys brand-new, private, backyard concrete hubbas, a Leo Romero retrospective video put together by his pals at Pharmacy, free BBQ and liquid refreshments, tons of FREE stuff, too many pros to list, the usual skate media, and of course, frenzied throngs of skate-crazed maniacs–and you’re invited!” commented Emerica Team Manager Justin Regan when asked about the days festivities.

When Emerica team riders Andrew Reynolds, Heath Kirchart, Tosh Townend, Erik Ellington, Kevin Long, Chris Senn, Austin Stephens, Aaron Suski, plus up-and-comers Leo Romero, Bryan Herman and Braydon Szafranski show up for a demo, you are guaranteed that some real magic is gonna happen. The Kids in Emerica tour was a year-long series of domestic and international skateboarding tours that the Emerica team embarked on after completion of their highly successful This is Skateboarding DVD.

The Kids in Emerica DVD combines some of the best skaters in the world at some of the best street spots and skateparks around the globe, bringing their world class skateboarding to their growing legions of fans-the Kids in Emerica. The Kids in Emerica DVD documents all the magic, as well as the street carnage that went down between the demos, and consists of only the best footage accumulated from an entire year on the road with the Emerica team.

With the release of the Kids in Emerica DVD, Emerica blows away any preconceived notions you may have had about tour videos–except for their cheap price!

Emerica and Pharmacy presents the Kids in Emerica DVD World Premiere, Leo Romero”Going pro!” celebration, Best Trick contest, BBQ and skate party.

Saturday, April 24, 2004 at 3:00 p.m. (DVD premiere at dusk)

Pharmacy HQ, 12636 Autumn Leaves DR, Victorville, California 92392

From the I-15 Freeway in Victorville,
Exit Bear Valley RD Go East on Bear Valley RD (approx. 3.6 miles)
Turn left onto Ridgecrest RD (approx. 0.9 miles)
Turn right onto Pebble Beach DR (approx. 0.1 miles)
Turn right onto Autumn Leaves DR (approx. 0.2 miles)
End at 12636 Autumn Leaves DR, Victorville, California