Reef Launches The Butcher

Diego Bucchieri Signature Shoe Available October 2001

San Diego, CA (July 30, 2001)-Reef, a leading footwear company in the actionsports industry, introduces “The Butcher” signature skate shoe by DiegoBucchieri, available in October 2001. “Diego’s talent is insane and we arehappy to be launching this shoe with him,” commented Jeff Cutler, marketingdirector for Reef.

The Butcher was designed to the exact standards of Diego and is his firstsignature model. Bucchieri commented, “Ever since I started skating I havealways liked super simple shoes that give you complete control of yourboard.” He continued, “The low price was also something important to me,especially because I know how expensive equipment is from before I wassponsored. When I had the chance to design my own shoe for Reef, it wasn’treally hard for me. ‘The Butcher’ is a classic skate shoe, affordable yetdurable and super comfortable for any type of skating. No frills.”

The Butcher will be available in black, navy and grey and will retail forUSD $60.

Features and Benefits:
The Butcher encompasses the following features and benefits:
* Molded nylon speed lace system
* Ventilation holes, breathable mesh
* 3/5 mm Sockliner with heel crash pad and removable arch cookie
* Compression Molded Midsole
* Old Skool outsole design