Retailer Tips June 1998

Okay, put your notebooks away and take out a No. 2 pencil. You know the drill¿no books, no notes, no cheating. Well, cheat if you want, but this is an excellent opportunity for you to quiz yourself and your employees on the fundamentals of skateboard retailing, based on information published in previous installments of SKATEboarding Business Retailer Tips.

Pick the best answer for each question. At the end of the test, look up the values for the answers you chose, add them up, and see how you did. If you don’t fare too well, just pull out those back issues and bone up. You can always take the quiz again. Good luck!

1. Inventory of product in the store is _____________

A) taken every day.

B) estimated when needed.

C) taken once a month.

D) taken at the end of the year.

2. When new product arrives, it is _____________

A) checked against the packing list, priced, and then put out on the floor.

B) put out on the floor immediately.

C) kept in the box until the product is needed.

D) refused because you can’t remember ordering it.

3. When a customer comes in with a complaint, you _____________

A) think of it as a hassle and tell them to take their business elsewhere.

B) see it as an opportunity for you win a customer for life.

C) are thankful they have given your business another chance to succeed.

D) both B and C are correct.

4. When answering the phone, shop employees _____________

A) pick it up in three rings or less.

B) use the same scripted response.

C) make an effort to sound genuinely enthusiastic.

D) all of the above are correct.

5. Who places orders for the shop?

A) Any employee orders when product inventory gets low.

B) A designated buyer with the input of all the employees.

C) Anybody who talks to the sales rep.

D) Nobody does.

6. When placing orders for the shop, _____________

A) you wait until the sales rep calls.

B) you wait and order when inventory is critically low.

C) you place small orders frequently.

D) you order frequently but watch shipping costs.

7. Front window displays are changed _____________

A) four times a year (spring, summer, fall, and winter).

B) once a month to draw customers in.

C) once a month to prevent damage to product.

D) both B and C are correct.

8. Having a skateboard demo _____________

A) costs a lot of money and is a big waste of time.

B) is a great way to promote your shop and increase consumer traffic.

C) does not usually require extra insurance or the blessing of your property management.

D) is a great way to get free product for the shop.

9. A mailing list is _____________

A) a powerful marketing tool when used correctly.

B) costly to get and hard to use.

C) a good way to keep in contact with qualified customers.

D) both A and C are correct.

10. When training new employees, _____________

A) you give them a name tag, put them behind the counter, and see how they do.

B) have them work closely with your best employee.

C) train them as you go.

D) both a and c are correct.

11. When a customer returns a broken deck, you _____________

A) tell the customer “tough luck” and try to sell them a new board.

B) immediately replace the customer’s deck and send them on their way.

C) inspect it for any possible defects and take appropriate action.

D) call your rep and threaten to pull the line from your shop.

12. Having a shop team is a good way _____________

A) to give free stuff to hot skaters.

B) to promote your shop.

C) to be involved in your skate community.


D) both B and C are correct.

13. How often do you to talk to your sales reps?

A) Only when you call them.

B) As little as possible, for they are the enemy.

C) On the days that you have designated for ordering.

D) Twice a year at the trade shows.

14. During a skateboard demo, you build excitement by ___________

A) having the pros sign product to be given away.

B) randomly throwing stickers and product out to the crowd.

C) having a best-trick prize decided by crowd.

D) both A and C are correct.

15. Empowering employees is good for your business because it ____________

A) builds staff esteem and is good for morale.

B) allows employees to handle customer complaints effectively.

C) gives employees freedom to act but also requires accountability for results.

D) all of the above are correct.

16. When new sales reps call, you ___________

A) have your coworkers tell them you are not in.

B) tell them the days you make orders and take information at your shop.

C) tell them you are busy, but to call back in two weeks.

D) tell them you are not picking up any new lines, but to call back in two weeks.

17. During the holiday shopping season, you get the shop ready by _____________

A) having a stocking-stuffer display near the cash register.

B) having complete skateboards assembled and ready to go.

C) having a wish list that kids fill out and put on file for parents.

D) all of the above are correct.

18. When buying bearings for the store, you _____________

A) buy only the even-number ABEC-rated bearings,

B) buy only the high-priced prepackaged type.

C) buy only cheap bearings in bulk.

D) buy both bulk and prepackaged bearings, giving your customers a choice.

19. Getting your shop involved in the community will ___________

A) be time-consuming and take some effort.

B) attract new customers and help retain old ones.

C) be a waste of time¿you already have too much to do.

D) both A and B are correct.

20. The reason you are in the skateboard retail business is ___________

A) to earn a living.

B) because you love skateboarding.

C) there are far worse occupations to have.

D) all of the above are correct.


The most-correct answers are in bold-face type. Add up your points and compare your score to the results below!

1. A) 3 B) 2 C) 5 D) 3

2. A) 5 B) 3 C) 3 D) 2

3. A) 2 B) 4 C) 4 D) 5

4. A) 4 B) 4 C) 4 D) 5

5. A) 3 B) 5 C) 3 D) 2

6. A) 2 B) 2 C) 3 D) 5

7. A) 3 B) 4 C) 4 D) 5

8. A) 2 B) 5 C) 2 D) 2

9. A) 4 B) 2 C) 4 D) 5

10. A) 2 B) 5 C) 3 D) 2

11. A) 2 B) 2 C) 5 D) 2

12. A) 2 B) 4 C) 4 D) 5

13. A) 2 B) 2 C) 5 D) 2

14. A) 4 B) 2 C) 4 D) 5

15. A) 4 B) 4 C) 4 D) 5

16. A) 2 B) 5 C) 2 D) 2

17. A) 4 B) 4 C) 4 D) 5

18. A) 2 B) 3 C) 3 D) 5

19. A) 3 B) 4 C) 2 D) 5

20. A) 3 B) 4 C) 3 D) 5


90¿100: You are doing great! A chain store with your name on it is coming soon.

89¿70: You are doing a lot of things right. A little fine-tuning and your business will be very successful.

69¿50: You are making things harder than you should. Are you really reading TransWorld SKATEboarding Business?

50 or below: Close the doors and board up the windows. Get out and cut your losses while you can.