Shoe Company News August 1999

If you’re attending the Action Sports Retailer Trade Expo in San Diego in September, don’t miss Osiris‘ new video, The Storm. It will premiere on September 9, with its release date set for September 19. The video has been long in the making, and will include much footage from the team’s European tour this summer. Inquire at the Osiris/Alias Distribution booth for more info on the premiere.

While he missed this summer’s X-Games because of a back injury, Mathias Ringstrom is recovering well and has designed a new shoe, the Taiga, for the Osiris Fall ’99 line.

New Vanspro Geoff Rowleyis working on a signature shoe. Part of Vans’ Heritage/Old Skoolline, the Rowley shoe will be made of all-synthetic materials and will reportedly be available for Spring 2000.

In June Vans pro Steve Caballero threw the first pitch at a Milwaukee Brewers baseball game. Throwing to Brewers third-baseman Jeff Cirillo in front of 13,876 spectators, Cab became the first pro skateboarder to be given the honor of opening a Major League Baseball game. After the pitch, Cab presented the team with a signed pro-model board, and the team presented him with a signed ball. “It was one of the most exciting experiences of my life,” said Cab. “You have to be someone special to do this, and it’s an honor for the Brewers to pick me.”

The opening pitch was scheduled to coincide with the second stop of the Vans Triple Crown of Skateboarding, the Mountain Dew U.S. Open, and Milwaukee’s annual street fair, River Splash.

After announcing plans for four new skateparks to be built around the United States and Canada, Vanshas begun construction on two additional California facilities. The first Vans Skatepark opened in Orange, California last November. The Bakersfield park, in California’s Central Valley, will open in August, and the Milpitas park, in the Bay Area, should be operational before the end of the year.

Both parks will be over 40,000 square feet, and their designs will emphasize street skating. In a press release, Vans President and CEO Gary Schoenfeld said, “The Orange County park continues to outperform our expectations and has us very excited about these new facilities, along with the ones slated for next spring and summer in the Washington, D.C. area and Orlando, Florida. We plan to strategically roll out more parks across the country and internationally, as we believe this concept represents a superior brand-building platform, as well as a significant additional source of sales and profits.”

In addition to building its own skatepark, Vans has donated 5,000 dollars to the Bakersfield City Council to use toward the completion of a free public skatepark, which is scheduled to open January 1, 2000, according to Bakersfield City Council members.

Even before the company’s sale, Airwalkhas been fine-tuning its team roster. Team Manager Jason Rothmeyer describes the new squad as smaller and more focused: pros Andy Macdonald, Bucky Lasek, Jon Comer, and Ali Cairns; and ams Joel Price, Dave Hupp, and Malcom Watson.

Reef congratulates Morgan Delaney of Whitefish, Montana, who won Reef’s “Win A Date With A Reef Girl” contest. A skateboarder, snowboarder, and certified outcast, Morgan submitted a heartbreaking story of childhood humiliation and torment to become the most worthy (or needy) of a date with Reef Girl Rachel. Needless to say, the two danced and partied, Morgan was voted Prom King, and the rest is history.

Reef will be issuing the Reef 2000 Calendar this August. This will be the Reef Girls’ first appearance outside the company’s print ads, and the calendar will feature photos of “the best derrieres in the world” from throughout the company’s twelve-yeaar history, photographed at exotic locales around the world. For more information, call Reef at: 1-800-423-6855.

Reef welcomes John Wilson, its new U.S. national sales manager. Wilson is in charge of domestic sales for both the Reef unisex and girls lines of shoes and sandals. Prior to joining Reef he was brand manager for Oakley, where he was in charge of domestic sales for eyewear.

├ęSwill release the much-anticipated Bob Burnquistpro-model shoe in August. High-tech features on the Burnquist model will include a neoprene sock liner, EVA insole and removable arch support, triple-stitched rubber toe cap, PU midsole with System O2 heel cushion, and 400 NBS gum-rubber outsole.

Etniesheld its first-ever “press launch” in May at the Cafeteria restaurant and bar in New York City. The cocktail party included a wide range of guests, from New York-based magazine editors (Rolling Stone, Vibe, Teen People, The Fridge, Slam, Details, Men’s Journal)to skate shop employees and pro athletes. The event presented Etnies’ action-sports shoe program, and Elissa Steamer represented women in skateboarding, promoting Etnies new Fall ’99 women’s shoes.

Sole Technologyhas appointed Rick Gonzalez as its new music-media rep. He will handle music-related promotions, band endorsements, and musical events. Before coming to Sole, Gonzales worked with Sony, Immortal, and Arista.

New DuFFS pro Brian Howardwill have a signature shoe available at ASR in September. Also on display will be the DuFFS Spring 2000 line, featuring pro models by Kris Markovich, Brian Howard, and Jason Maxwell, as well as a new Performance line designed by Alfonzo Rawls. Ricki Bedenbaugh has been busy filming the team for its forthcoming full-length video, which is scheduled for release by the holidays.

Jason Ellisresigned from his position on the DuFFS team in June, but is still skating strong and making cameo appearances on X-Games broadcasts, interviewing and making fun of competitors in the skateboarding events.

Kastel introduces the new Jesse Paez shoe. Available now, Paez’s first pro shoe features a newly developed A-C-I air cushion, with its circular air chamber for multi-directional impact control.

DVSteam members Daewon Song, Richard Mulder, Mike York, James Craig, Jeron Wilson, and Chico Brenes will be on tour in August, traveling through the Midwest and East Coast for two weeks. The team has begun filming for DVS’ first video, which will be out early next year. New shoes from DVS include the Sean Sheffey 2 in July, and the Keenan Milton 3 for Spring 2000.

DVS has also recently sponsored import-car racer Stephen Papadakis, who will be representing the brand as he races his mutant Honda Civic at events around the country this summer.