Shoe Company News June 1998

Former Airwalk pro Tony Hawk has left the team to pursue opportunities elsewhere. Hawk had ridden for Airwalk since the company was formed in 1986. Hawk says he’s been entertaining offers from several potential shoe sponsors, but has made no decisions at this time.

Adio‘s first series of shoes shipped in May, with the exception of the Jeremy Wray model, which Jeremy pulled from the line for redesign. His new shoe will be introduced with the holiday line. Adio will also release a shoe for another undisclosed pro in the holiday line, and the company welcomes Domestic Sales Representative Curtis Doss to its staff.

Filming started in March on the Globe skateboarding documentary, Canvas. The film will dig deep into the lives of four pros: Rodney Mullen, Gershon Mosley, Mike York, and Tas Pappas. The Hardcore Easter Tour in Australia will be one of the main attractions of the film, with pros Bob Burnquist, Guy Mariano, Jeron Wilson, Mike Carroll, and Heath Kirchart. Look for sneak previews of Canvas on the Globe Web site (, and the Canvas promo video available this summer. The full-length video will premiere in September at the ASR Trade Expo in San Diego.

Osiris has signed Kanten Russell to its pro team. Osiris pros Dave Mayhew and Chad Knight, and designer Brian Reid were in Japan in March for a demo at the Active Collection trade show in Tokyo, where Zoo York pros Peter Bici and Harold Hunter also skated. Osiris skaters Dave Mayhew, Kanten Russell, Chad Knight, Tyrone Olson, Jerry Hsu, Aaron Snyder, Daxter Lussier, Dan Connelly, and Pete Lehmen left early this month on a six-week nationwide tour. The team will be visiting shops from San Diego to New England.

Duffs was put in the hot seat in Oklahoma City recently when an outraged parent turned a copy of Duffs’ promo video over to a local television news station. The woman received the video free with a T-shirt she bought for her nephew, and was outraged by the non-skating footage from Duffs’ summer tour. Oklahoma City’s Fire Chief was interviewed on the newscast and described the video as “promoting drunkenness and promoting setting people on fire as fun … it’s extremely dangerous.” Duffs reported receiving a flood of calls from Oklahoma skaters and shops, as well as increased sales in the region.

The Axion team just finished a European tour, added Enrique Lorenzo to its roster, and is now working on a video. Axion will also introduce the Gino Iannucci shoe with its holiday line.

RECS Shoe Systems has added Fred Gall to its pro team.

The Sole Technologies teams have returned from a five-week world jaunt that took them to Europe, Asia, Australia, and Canada. Team Manager Sasha Steinhorst reports a great response at every stop, particularly in Southeast Asia. Etnies pro Mike Vallely was the tour’s crowd pleaser in Australia, and Mike is currently finishing the design for his own pro shoe. éS pro Tom Penny came out of hiding to join the tour, and a pro shoe for him is on the drawing board. Tom has been living at his mum’s farm east of Bordeaux, France, where he’s building a ramp with veteran skater Justin Ashby. Videos from Etnies, Emerica, and éS are also in the works, though no release dates have yet been set.

Converse, title sponsor of this year’s Slam City Jam in Vancouver, B.C., has expanded its sales force with three new independent rep groups. In addition to Rene Sales, Converse’s existing West Coast rep group, the company has added LaCerra & Associates (Colorado, New Mexico, Wyoming, Utah, and Nebraska), Andy White (Texas, Louisiana, Mississippi, Tennessee, Arkansas, and Oklahoma), and John P. Durante (New York, Pennsylvania, and New Jersey). Converse’s new CS Pro-1 shoe debuted at Slam City Jam. The CS Pro-3 shoe, which will feature an inner air-mesh bootie and the REACT heel-cushion system, is scheduled to debut in September.

2-Fish began its Outhaüs Tour ’98 in May with a barbecue/demo/session at Skate Street Skatepark in Ventura, California. The tour is a reaction to shoe-company marketing trends that 2-Fish feels are overused and outmoded. The company won’t be attending the ASR Trade Expo in September, and is instead using the money to fund the Outhaüs Tour, which will include four stops at West Coast skateparks with demos by teamriders Dan Rogers, John Reeves, and Jake Jones.

26 Redtred announced the appointment of Shannon Mattocks as the company’s marketing director. Mattocks will work with President/Designer John Bernard on the image and creative direction of 26 Redtred.