Shoe Company News November 2000

Etnies has taken the lead in developing a free public skatepark in the company’s hometown of Lake Forest, California. Etnies has donated 100,000 dollars to the project and in October hosted a design workshop. About 150 local skaters came and offered their ideas to skatepark designer Mike McIntyre of SITE Design Group, who was chosen to head the design and construction for the 40,000-square-foot Etnies Skatepark Of Lake Forest. SITE is responsible for highly-acclaimed parks throughout the Southwest. After McIntyre’s 45-minute opening presentation, attendees were divided into groups of ten and given the opportunity to map-out their vision for the park. The final design will include features for skaters of all abilities, and could be presented to the community as early as December.

The first ever éS video will be released this month. Featuring the amazing talents of the éS team, including Eric Koston, Tom Penny, Rick McCrank, Arto Saari, Bob Burnquist, Ronnie Creager, and Rodrigo Teixeira, Menikmati documents travels through each rider’s homeland.

Along with the release of the new video, éS announced the promotion of Tony Evjenth to team manager. Evjenth worked his way up the Sole Technology ladder, starting as a warehouse shipper two years ago. Former éS Team Manager Sasha Steinhorst had been managing both the Etnies and éS teams, and now will focus his efforts and expertise on the care and development of the Etnies team. For more information log on to:

Looking to take its athletic footwear line to the next level, Reef has brought a couple new people on board. Fabrice LeDet will handle the sales manager position for the European territory. LeDet’s experience includes stints as export director in the Italian snowboard industry, and more recently as the central European business development manager for Callaway Golf. Reef has also announced the hiring of Jeff Cutler as the new marketing director. Cutler most recently served as marketing director at Globe shoes.

The final leg of the Reef Search And Destroy tour swung through Japan in September. Team Manager Aaron Astorga visited the islands for eight days with teamriders Pat Channita, Diego Bucchieri, and Jaya Bonderov, who filmed and shot for upcoming coverage in Slap and 411VM.

Genetic, the new shoe company based in Golden, Colorado, is set to release the inaugural spring line of shoes and apparel in February 2001. Their current product offering includes Bucky Lasek‘s pro shoe, Lasek GS-1, Alter, Wrex, and Alley. But before any product could be manufactured, Genetic filled its office space with Rob Dotson as category manager, John Eades as director of footwear design, Dan VanDuzor as vice president of action sports sales, Buck Pollock as action-sports regional sales manager for the West Coast, and Alex Michaelman as action-sports regional manager on the East Coast. Interested shops can call 1-800-914-8702 for more information.

Osiris‘ Web site,, was so well received that they decided to retain the services of Mad Media Design to develop another Osiris site, The new site will include a dealer locator, Quicktime movies, MP3 downloads, technical features, 360-degree product views, wallpaper, interviews, and product giveaways, among other things. For more information on Mad Media Design, check out

Circa has released new models for Chad Muska and Jamie Thomas. The CM902, Chad’s lightweight technical skate shoe features phylon sidewalls with an abrasion-resistant coating and an airbag heel cushion. The Jamie Thomas JT301 was designed to have good bboard feel while maintaining proper cushioning, and is made of 100-percent synthetic materials. For more information, check out

I-Path came to ASR with three new models that will be available for Spring 2001. The company is also working on a signature shoe for team pro Carl Watson. Also due out for 2001, this will be I-Path’s first pro shoe. For more information, check out the newly redesigned I-Path Web site at

Select Distribution welcomes Ron Camero back to its sales force. Camero says he has big plans for Vision Footwear with team pro Tas Pappas leading the way. Adam Grossman, who came on to replace Camero, will move into the Select marketing, hype, and propaganda department.


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