Shoe Company News October 2000

Vans opened its sixth skatepark in September. Less than two years after opening its first park in Orange, California, the new Vans Skatepark in Houston, Texas features 36,200 square feet of skating space, including a 20,000-square-foot indoor street course, a 6,500-square-foot outdoor street course, a 40-foot vert ramp, a pee-wee area, and a snowman-shaped tri-bowl.

With each subsequent park getting better and more modern, Vans management decided it was time to give the original Vans park a facelift. The new indoor street course was designed to flow better and features rails, ledges, stairs, two mini ramps, and other obstacles making it more skater-friendly. Builders Dave Duncan and Rick Carje collected feedback from several pros before redesigning the park they helped launch back in November 1998.

Adio‘s full-length video One Step Beyond is currently in the works and is set to premiere Spring 2001. Look for a new Adio signature shoe designed by Bam Margera. Adio and Hawk Shoes are the headline sponsor of this year’s Texas Skate Jam, benefiting the Make A Wish Foundation. The event is hosted by South Shore Distributing‘s Damien Hebert, and will take place at Southside Skatepark in Houston, Texas on November 4¿5. For more information call Southside Skatepark at: 1-800-580-3554.

Genetic shoes, a new shoe company based in Golden, Colorado and backed by Airwalk, launched its line of skate shoes at the ASR Trade Expo in San Diego. With Rob Dotson on board as brand manager, this new start-up operation will offer four different models, including a Bucky Lasek pro shoe, and is offering their product line to ‘core stores exclusively. Currently the team is comprised of Lasek and Canadian am Ryan Smith.

All Genetic models are manufactured from 100-percent synthetic and mesh uppers with a reinforced abrasion-resistant ollie area. Each model incorporates either forefoot-and-heel gel cushioning or air-bag systems, and feature EVA or PU midsoles. Genetic has already assembled an army of eight regional road reps to handle retailers, so interested shops can call 1-800-914-8702 for more information.

Airwalk International has added Daniel Brown to its management team as vice president of design and development. As co-owner of Ichor International, Brown consulted on design and development for footwear and accessories for companies including Kenneth Cole and FUBU, as well as handling category-manager duties for Fila and Reebok Basketball. With his ten-plus years of experience, he will take charge of all the design and development for Airwalk International. For more information check out

Fernando and Santiago Aguerre, founders and owners of the San Diego-based footwear company Reef, haved hired Bob Rief as CEO. Rief’s experience includes stints as general manager with Merrill Footwear and Nike Golf. Both Fernando and Santiago Aguerre will remain involved with management, but Rief will manage the company on a day-to-day basis.

Dave Mellon was also recently hired as Reef’s director of product, design, and merchandising. Fernando Aguerre will continue to serve as chairman of Reef, and both Fernando and Santiago will still concentrate on global growth of the Reef brand.

Gravis Footwear has expanded its line to twenty styles for Spring/Summer 2001, including six new warm-weather styles: men’s Low Tide, Code, and Nineteen, and the women’s Dolce, Prima, and Cirque SE. The new line will be available in select retail stores beginning February 2001.

Gravis has also developed a bag line consisting of nine uniquely styled designs, which will launch this February in conjunction with its Spring/Summer 2001 footwear. Gravis’ bag line is divided into two divisions: International andd Homebase. For more information about the new line of Gravis shoes or bags check out

Pyro Shoes pros Pat Duffy, Pancho Moler, and Tim McKenny just finished a six week European tour, and Pat’s new pro shoe debuted at the ASR Trade Expo in San Diego. For more info, check out

I Path shoes has begun working on the upcoming video with an expected release date of February 2001. I Path recently hired Ian Gant as the Southern California sales rep, has retained the services of Ian Ginoza as creative consultant and packager, and has opened distribtuion on France through VIP Distribution. I Path is currently looking for sales reps in the following areas: Southeast, Rockies, Atlantic states, New England, and Texas, New Mexico, and Arizona. For more information look at