Releases First Installment

Without giving away the farm, yet offering up some serious debate material for the industry, will serve up the industry media numbers on which brands and skaters are skyrocketing to success, while also letting you know which are not clearing the gap in terms of advertising and editorial coverage.

To recap, is brand new bold & innovative approach to painstakingly documenting the entire spectrum of media coverage within the skateboard industry. Never before has a company gone to such lengths to track athletes and companies within the skate industry’s trade publications and relative mainstream media, methodically documenting and providing a comparative analysis of athletes and companies based on empirical data impressions.

So, without further ado, here’s the headlines in terms of media coverage for the month of February, 2007:


Volcom Takes Over The No. 1 Spot!Company more than doubles editorial coverage

Vans Falls To Second; Editorial Mentions Cut In HalfDrop in advertising dollars spent may be to blame

Big Little Company, Zero, Up From 6th To Overall Podium Props to hard goods company hanging with the shoe guys, up to 3rd overall


Enjoi’s Barletta Top Out At No. 1 On!San Jose (Calif.) native bumps Zero’s John Rattray out of the top spot

 Element’s Muska Rockets From 29th To 2nd In One MonthHollywood skate legend scores huge in advertising dept.

 Alien Workshop’s Mike Taylor Rounds Out February PodiumBusts from 124th place to knock out Almost’s Chris Haslam for 3rd o/a