Vans Named Footwear News Company Of The Year

Vans was named Footwear Company Of The Year by Footwear News, the industry’s leading trade magazine. Vans was also Footwear’s 1998 Marketer Of The Year.

“The editors of Footwear News have chosen Vans as this year’s Company Of The Year for a variety of reasons,” said Maryann LoRusso, the magazine’s editor in chief. “Besides experiencing stellar sales growth this past year, the company continued to strengthen its brand through focused, integrated marketing and a precise understanding of its target market. The brand has achieved an almost cult-like status among kids across the globe, and we expect amazing things from Vans in the years to come.”

Vans recently announced that it was also named among the 200 Best Small Companies In America by Forbes magazine. Vans will celebrate its thirty-fifth anniversary in February, 2001. Vans President and Chief Executive Officer Gary H. Schoenfeld commended the Vans staff for its long-standing dedication and enthusiasm. “We continue to raise the bar internally as we strive to further our position as the leading sports and lifestyle brand for today’s youth market,” he said. “We are happy that our efforts are being recognized on a number of different levels.”

For more information, check out Vans’ Web site at, and the Footwear News Web site at