W Room & Board will launch June 26 at W New York Union Square with designs by Amar’e Stoudemire, Cara DeLevingne, Cope2, David LaChapelle, and Zana Bayne.
W Hotels of New York, in collaboration with STOKED.org present W Room and Boards, a charity project inspired by New York City culture. Working with former Pro Action Sports Athlete turned filmmaker Ray Mendez have curated five fashion/designers to create skateboards inspired by New York's endless energy and their own personal New York experiences.
Supporting STOKED.org, W Hotels of New York will offer 'Room & Boards' bespoke packages for guests from June to December that will include free skate board rentals and an interactive custom board display to learn more about the Artists. The skateboards will also be available for purchase online at whotelsnewyork.com/wboards. Prices start at $500 for originally designed one of a kind boards, and limited edition graphics prints at $50. 100-percent of proceeds of each purchase will go to further Stoked.org's work in promoting personal development, academic achievement and healthy living to under-served youth of NYC through action sports culture.
In addition to curating the project, Mendez & his Parlour Productions team also filmed a series of vignette style documentaries/shorts profiling the contributing artists as well as a music video featuring the group Ninjasonik. The music video/promo film focuses on Jah Jah riding the skateboard designed by Cope2 around each of the W Hotels of New York properties and leading his crew on an all-night non-stop party at each of these locales. These unique shorts can be viewed at whotelsnewyork.com/wboards in the "Watch Me" section where viewers can explore the 'journey' and inspirations of David LaChapelle, Zana Bayne and more. Says Mendez, “Having been involved in youth culture, action sports & media for the past 20 years the W Room & Boards project embodies all my passions – music, sport, design, film, fashion and the pulse of NYC.”