Skateboarding ads have played a huge role in a company's self image and products and serve as an outlet for how a team and individuals are portrayed as skaters. Companies try to connect and inspire their audience with gimmicks, trends, pushing product, humor and even rebelling from corporations with their team’s talents and individual creativity. Through the ever-changing positions of company mangers and team rosters, their identities are displayed through their ads. Here, we look at one company that has taken a different approach from the regular formula and made their ads different from the rest. From the bright colored blank spreads of inside jokes to their endangered mascot, enjoi has taken the dreaded monthly task of making ads a fun endeavor to out-do the last ad. Take a scroll from the beginning of how enjoi got started to what they are today and how they’ve kept their image alive.
Marc Johnson, Louie Barletta, Jerry Hsu, and Matt Eversole move into the "Tantau House."
MJ returns from an Emerica trip to Australia dismayed over A-Team and talks to Rodney about starting a new brand. Rodney is down and planning begins.
MJ comes up with the name "enjoi" in a dream. He begins experimenting with color theory. The panda logo is found randomly on a greeting card at Sears and represents fun in skateboarding as an endangered species.
enjoi officially launched by Dwindle after A-Team ends. Rodney and Mayhew moved over from A-Team. Marc adds San Jose up-and-comer Jose Rojo as an am.
Chris Avery and Matt Eversole release Tiltmode!, with parts from Jose and Marc. Avery becomes the enjoi filmer, and Eversole begins helping the brand.
"Marc is a free a-gent" teaser ad runs in TWS. Everybody is evicted from the Tantau House.
Louie moves into what will become "the enjoi Man-sion," while Marc, Jerry, and Eversole soon move into the Pink House. Rodney and Marc's first official "panda" ad runs in TWS.
Louie Barletta and Jerry Hsu sign on as ams. Dave Mayhew brings over Chris Dobstaff from Osiris. enjoi name officially unveiled in TWS ad. Other names were Love and Sunday.
Marc discusses running the company for a Skateboarder magazine feature. Clark Hassler is added as an am through Dwindle.
Bobby Puleo gets on via MJ. One of his early ads features Bobby in a burned-out limo and a chicken.
The enjoi team/vibe is heavily showcased with the Tiltmode squad in Man Down. Louie skates to A-ha, and Jerry skates to Thriller. Marc gets last part to the Stones' Miss You. Dwindle begins asking for an enjoi video.
Chris Cole brought over to enjoi from World Industries. Goes on one Dwindle tour to Canada.
Chris Cole leaves for Zero. Brad Staba gets on via MJ after leaving Toy Machine.
After mounting tensions peak, Marc Johnson leaves the brand. Brad Staba also leaves, along with Rodney Mullen who launches almost with Daewon Song. Jerry is in talks with Toy Machine.
Louie and Matt Eversole meet with Dwindle and take over the company. They convince Jerry Hsu to stay. Eversole becomes brand manager.
Yeah Right! premieres with Marc's part, and he is unveiled as the newest Chocolate pro.
Caswell Berry leaves Toy Machine and joins enjoi as their new pro.
Chris Avery leaves and Kyle Camarillo joins Matt Eversole as they begin filming for Box Of Fuck aka Bag Of Suck.
Jason Adams joins the team. Bobby Puleo leaves after breaking his wrist in Hawaii.
Nestor Judkins leaves Santa Cruz as an am to join enjoi flow.
Bag Of Suck (enjoi's first full-length) premieres in San Jose. Jerry goes on a tear. Films his part in three months and gets the last trick (his Lincoln nollie back heel) on the last day of filming.
Cairo Foster joins enjoi via Paul Sharpe and Bod Boyle moving over from Giant. Cairo also recruits Winston Tseng who he had worked with at Popwar (Popwar folded in '05/'06).
Bag Of Suck wins TWS Best Video ('06). Jerry Hsu wins Best Part and TWS Readers' Choice.
Jason Adams quits via a funny ad not long after the Bag Of Suck video is released. Jerry goes on a two-year break. Louie tears his Achilles.
The infamous "Your sister sure can hold her breath a long time" ad with Clark Hassler is released.
Wieger Van Wageningen joins the squad after a two-year board-sponsor lapse since The Firm ended.
enjoi's OG am Jose Rojo turns pro after surviving a broken neck, collarbone, and collapsed lung in a car accident back in 2005.
Kyle Camarillo leaves as filmer/TM, and Carson Lee takes over as filmer.
Tiltmode's Bonus Round premieres with a bunch of the team's first footage since BOS. Jon Nguyen and Jon Choi share a part as enjoi flow bros.
Ben Raemers is added to the am roster via a Duffs UK (Louie) connection. His intro video is included in the Fall '09 catalog.
Nestor Judkins turns pro following of his part in Not Another TransWorld Video.
Zack Wallin and Ryan Lay announced as enjoi's two new ams. Both release "welcome" parts.
Tweak The Beef is released using all the standard non-HD footage in the vaults. Work on the all-HD full-length begins. Carson gets an HD camera.
Oververt is initially supposed to be a four-part video online. Matt Mullen joins as filmer. Brings in Miika Adamov and Blue Turner as flow/ams.
Matt Eversole steps down as brand manager and has a good-bye ad. Louie voted in as new brand manager. Cairo takes over as TM. Thaynan Costa joins as an am.
Jerry Hsu leaves for Chocolate. Jimmy Carlin leaves Mystery for enjoi.
The decision is made to make Oververt a full-length video. Roger Bagley is hired to complete the project.
Ben Raemers turns pro. Oververt premieres at the Montalban in LA. Zack Wallin turns pro mid-part. Louie gets a SOTY nomination. Jack Fardell gets on.
enjoi wins Best Team for 2014 at the TWS Awards. After winning skateboarding, Louie rewards the crew's hard work by renting them the Love Boat and marooning them on Gilligan's Island. The End.
Photos and interviews from the December issue