etnies and Ryan Sheckler: 15 Years Strong

When Ryan Sheckler was seven years old, he was already an innovative skateboarder, inspiring guys twice his size and accomplishing tricks some people only dream of. etnies took notice and welcomed Ryan to the family, making him the youngest athlete in the brand's history. A few years later, Ryan turned pro at the young age of 13 and began his evolution as a skateboarder, winning global contests, accumulating awards and impressing the world with his natural talent. etnies has supported him through his long journey and this year is proud to celebrate #Shecks15YearsStrong on #etnies. To commemorate the anniversary, etnies has created and released a short documentary, 15 Years Strong, along with a limited-edition book highlighting the durability of Ryan's skate career and the relationship between brand and athlete over the course of 15 Years. This is supported by his new #etniesMarana signature shoe colors and apparel merchandise pack.