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HUF is pleased to announce the forthcoming debut of the new HUF Soto cupsole, set to release in February 2016. Previously unavailable in a skate shoe, the Soto features HUF’s new “Infinity Rubber,” a specially formulated rubber compound that is significantly more durable and grippier than standard rubber formulas.

To commemorate the launch, HUF has selected eighteen top independent skateshops throughout the US to participate in a Soto Video Weartest Contest. Shops chose their riders, HUF sent each shop a pair of the Soto, and the skaters were given three weeks to film a video part… in one pair of shoes.

Video submissions from each shop will be posted weekly on the Soto Weartest microsite throughout the month of January and the winner of $5,000 in prize money will be chosen by HUF's very own skate team.