Here’s part 1 of our in-depth look at skater owned Cliché skateboards based in Lyon, France. From its humble beginnings to its worldwide status today, Cliché has always done things right by skateboarding and its riders. Hear the secret to success from founder Jeremie Daclin and teamriders Lucas Puig, Javier Mendizabal, Joey Brezinski, and more in their own words. From Australian to American to European teamriders, Cliché is loved and respected across the globe.

Video by Suziie Wang, assisstant editing by Dave Chami. Special thanks to Boris Proust